Seduction and Diplomacy: the Emergence of European Soft Power

Thousands of years ago, Athens used to influence Ancient Greece with its prestige and attractiveness of its culture; but does the European Union today have a seduction power as well? In this article series, Alexander Stonor will question the ability of Europe to set the international agenda beyond the Union itself and obtain cooptation from other powers without the use of military power. He will analyse the soft power of the European Union and its member states in the form of diplomacy to illustrate how language, culture and soft power seduction strategies can be efficients tools going beyong the conventional hard power on the international scene.